Beyoncé Expands Her Empire with the Launch of SirDavis Whisky

Beyoncé has taken her entrepreneurial spirit to new heights with the introduction of SirDavis Whisky, her latest venture into the world of spirits. On Tuesday, the 42-year-old singer shared photos of her new whisky brand on Instagram, giving fans a glimpse into her latest project.

“ Davis in my bones,” she wrote in the caption, referencing lyrics from her song “Bodyguard.” The post included a snap of Beyoncé holding a glass of whisky, dressed in a stunning white crocheted dress with a matching veil, as well as a photo of the whisky bottle, which features a horse logo.

According to the SirDavis website, whisky has been Beyoncé’s “drink of choice for years,” but she discovered a more personal connection to the spirit after learning about her paternal great-grandfather, Davis Hogue, who was a successful moonshiner during the Prohibition era. This inspired her to team up with Moët Hennessy and Bill Lumsden, the Head of Distilling & Whisky Creation at The Glenmorangie Company, to craft a unique flavor profile that reflected her whisky ideals.

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Celebrities like Paul Wesley and Ian Somerhalder have also ventured into the world of spirits, creating their own successful brands. For instance, the Vampire Diaries alums turned their friendship into a bourbon brand, Brother's Bond Bourbon. </p>

Preorders for SirDavis Whisky began on Tuesday via SirDavis.com, with a 750ml bottle of the 88 proof liquor retailing for $89.99. According to the website, SirDavis delivers “the complexity of rye … married with the elegance of malted barley” and is “finished to perfection in Pedro Ximénez sherry casks, a harmony of spice with sublime hints of fruit.” Orders are expected to ship on September 4.

In an interview with Food & Wine, Lumsden revealed that SirDavis has a “very unusual mash bill,” meaning the grain mix that comprises the spirit’s recipe. He explained that Beyoncé played an integral role in developing the unique whisky, saying, “This is her whisky. [Blender and Global Head of Advocacy for SirDavis] Cameron [George] and I first met with her for the first time a couple of years ago and spent hours with her.”

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Beyoncé has always been known for her impeccable style, and her whisky brand is no exception. From the sleek bottle design to the elegant promotional photos, SirDavis exudes sophistication and glamour. </p>

Beyoncé’s passion for whisky is evident in every aspect of SirDavis, from the unique flavor profile to the stunning packaging. In a press release, she stated that she’s “always been drawn to the power and confidence” she feels when drinking whisky and “wanted to invite more people to experience that feeling” by creating her own product.

“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated,” she said. “SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy.”

This venture marks Beyoncé’s latest foray into entrepreneurship, following the success of her athleisure clothing line, Ivy Park, and her hair care brand, Cécred. With SirDavis Whisky, Beyoncé is poised to make a significant impact in the spirits industry.