Former NFL star Jason Kelce has made his acting debut in a new commercial for Wawa, a popular convenience store chain in Philadelphia. What makes this ad even more special is that his wife, Kylie, directed it and didn’t hesitate to give her husband some tough love on set.

The couple teamed up for the new Wawa campaign, which features Jason trying his hand at acting while Kylie sits in the director’s chair, offering her critiques. In a behind-the-scenes look at the ad, Kylie can be seen telling Jason to bring more emotion to his performance, saying “More emotion, J, like you mean it!”

The ad itself shows Jason Kelce holding an armful of subs and chugging an Iced Tea as he makes his way home, showcasing his new life as a retired NFL player. The commercial is a funny and lighthearted take on Jason’s adjustment to life after football.

As a longtime fan of Wawa, Jason was thrilled to team up with the brand, and Kylie was happy to be a part of it too. In a press release, the couple expressed their excitement about working together on the project.

Jason Kelce played 13 seasons with the Philadelphia Eagles, winning one Super Bowl before retiring last March. He will now focus on his new role as an analyst on Monday Night Football broadcasts.

Kylie previously spoke about her husband’s new role, saying she was excited to see him excel in a new position. “I jokingly say it’s a pain in the butt that he’s good at everything, and I know I’m biased in that, but I truly believe he’s good at everything because even if he’s not good at the start or the best at the start, he will work endlessly and tirelessly until he can achieve that,” she said.

Kylie Kelce directed Jason Kelce in a funny new Wawa ad that the couple teamed up on

The ad features Kelce holding an armful of subs and chugging iced tea as he heads home

Kylie is seen directing the commercial in a behind-the-scenes look at the commercial

The ad shows Jason adjusting to life at home after retiring from the NFL with the Eagles

Jason and Kylie have three daughters, Wyatt Elizabeth, 4, Elliotte Ray, 3, and Bennett Llewellyn, 1. The couple is excited to start this new chapter in their lives, and it’s clear that they’re enjoying every moment of it.

Jason will be starting his new gig on ESPN’s Monday Night Football broadcasts, and Kylie is confident that he’ll excel in his new role. “I have full faith that he’s going to tackle his new position and excel,” she said.