Newcastle fans were recently treated to a captivating light display by club sponsors, Sela, in a celebration of the club’s rich history and its passionate fanbase.
Over 10,000 fans gathered on the Newcastle Quayside to witness this unique spectacle, which featured iconic moments and legendary figures from the club’s past projected onto the Baltic Flour Mills.
Titled ‘We Are One’, the 3D show was a first for a Premier League sponsor and marked the one-year anniversary of Sela’s partnership with Newcastle United.
The event shone a spotlight on club legends such as Alan Shearer and Sir Bobby Robson, evoking fond memories of their remarkable contributions to the club.
The likes of club legends Alan Shearer and Sir Bobby Robson were celebrated
Newcastle fans were treated to a 3D light show by club sponsors Sela
The show also highlighted some of the club’s most memorable moments, including Shearer’s unforgettable volley against Everton in 2002 and David Ginola’s stunning goal against Ferencvaros in the 1996 UEFA Cup.
In addition to celebrating the men’s team, the event recognized the achievements of Newcastle’s women’s team, who earned promotion to the Championship last season, as well as fan favorites like Tino Asprilla.
As the show drew to a close, fans were treated to a preview of the club’s official shirt for next season, accompanied by the message, “And this is only the beginning,” which was met with enthusiastic cheers from the crowd.
Sela, FIFA’s first recognized player representation company, has a diverse portfolio spanning sports, entertainment, and leisure industries. Their partnership with Newcastle United has been marked by a series of innovative initiatives, including the introduction of haptic shirts designed to enable deaf or hard-of-hearing fans to feel the vibrant atmosphere of St James’ Park.
Prior to the event, fans could call a special phone number to receive an intriguing invitation to the light show, adding an element of mystery and excitement to the proceedings.
Newcastle’s women’s team, who earned promotion last season, were also celebrated
The club’s new home kit was unveiled during the show
Peter Silverstone, Chief Commercial Officer at Newcastle United, expressed his gratitude for Sela’s commitment to creating memorable experiences for the fans. He highlighted their innovative initiatives, including the Champions League drone show and the introduction of haptic shirts, as testament to their dedication to the club and the local community.
The light show was a testament to the strong bond between the club, its fans, and the city of Newcastle, and it served as a reminder of the power of football to unite and inspire.