Jason and Travis Kelce Hint at New Cereal Commercial: ‘That Sweet Stuff is Addictive’

The Kelce brothers, Jason and Travis, offered fans a behind-the-scenes glimpse of their upcoming cereal campaign. The co-hosts of New Heights revealed they traveled to California to film a new commercial.

“We were both in LA, working on something special with General Mills,” Jason shared on Wednesday’s podcast episode. “Some pictures were leaked, so we can’t reveal all the details, but here’s a sneak peek,” he added, as a series of images flashed on the screen.

The brothers wore matching outfits, including white t-shirts with the phrase “cereal training camp,” black shorts, and white-striped socks.

Jason and Travis Kelce

Jason and Travis Kelce gave fans a behind-the-scenes look at their upcoming cereal campaign

The brothers in matching outfits

The brothers both rocked white shirts adorned with the words ‘cereal training camp’

In one photo, the retired Philadelphia Eagles player is seen in a foam pit, being tackled by two children. The pair also posed with the Lucky Charms mascot, clearly enjoying themselves.

“We have a lot of cereal on our hands, so expect some fun stuff,” Travis teased. “It’s a full circle moment for us. We grew up watching General Mills cereal commercials, so this is pretty cool,” he added.

Jason chimed in, “I haven’t eaten that much cereal in a long time,” while Travis, the Kansas City Chiefs star, exclaimed, “I loved every bite. That stuff is like crack! I get why I used to finish an entire box.”

The future hall of fame center, Jason, concluded, “It was unbelievable. I can’t wait to see how it turns out.”

Travis enjoying the cereal

‘I loved every bite. Dude, that stuff is like crack,’ the Kansas City Chiefs star exclaimed

Jason looking forward to the commercial

Jason added, ‘It was unbelievable. I can’t wait to see what this looks like’

Travis at the White House

Travis also spoke about his recent visit to the White House after the Chiefs’ Super Bowl victory

In another segment of the episode, Travis, a three-time Super Bowl champion, shared more details about his recent trip to the White House. He admitted feeling the tension when he stepped up to the podium, recalling how Secret Service agents had warned him against doing so.

Travis and his team celebrated their back-to-back Super Bowl wins in the nation’s capital, where President Joe Biden commended their success and also acknowledged the tragedy that occurred during the Chiefs’ Super Bowl parade, which resulted in the death of one woman and injuries to 22 others.

After the President’s speech, he jokingly said, “I’d have Travis come up here, but who knows what he’d say,” before inviting him to the mic. Travis took the opportunity to joke, “My fellow Americans, it’s nice to see you all again,” harkening back to the previous year when he tried to take the mic at the event.

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