Jude Bellingham Unveiled as Louis Vuitton’s Latest ‘Friend of the House’

England and Real Madrid star Jude Bellingham has been confirmed as the latest signing made by French luxury fashion house Louis Vuitton. Bellingham, 21, had previously been spotted in various Louis Vuitton outfits, including sitting in the front row at Louis Vuitton’s spring/summer menswear show last year, alongside Manchester United striker Marcus Rashford and American basketball ace Jaylen Brown.

This week, Louis Vuitton officially described Bellingham as a ‘Friend of the House’. In a video posted to Louis Vuitton’s official YouTube channel, Bellingham said: ‘I’m so happy to join the Louis Vuitton family. Since I was a kid, I’ve always wanted to wear all the newest Louis Vuitton stuff. You watch it in the music videos, on the runway, and you always hope that one day you can put it on.’

Bellingham is the latest sports icon to become a Louis Vuitton ambassador, following the likes of Wimbledon champion Carlos Alcaraz and NBA giant Victor Wembanyama. Bellingham has partnerships with multiple brands and is one of the most marketable players in world football.

He has already teamed up with the likes of SKIMS, McDonald’s, and Lucozade. Bellingham also has a deal with adidas and starred in an advert for the sportswear company, featuring the iconic Beatles track ‘Hey Jude’, that first aired just before Euro 2024.

England international Bellingham said this week: ‘I’m so happy to join the Louis Vuitton family’. Bellingham pictured arriving for an England training session in June carrying a Louis Vuitton bag in one hand and a bottle of Lucozade in the other, while wearing adidas trainers.

Bellingham joins a growing list of brands he has partnered with, including:

Louis Vuitton: Bellingham is now an official ‘Friend of the House’.

adidas: Bellingham has been sponsored by the German sports brand since 2019.

SKIMS: Kim Kardashian’s shapewear and clothing brand recently added Bellingham to a group of brand ambassadors that already included fellow sports stars Patrick Mahomes, Nick Bosa, and Shai Gilgeous-Alexander.

McDonald’s: Bellingham joined McDonald’s last summer to front the fast food company’s ‘Fun Football’ programme.

Lucozade: Back in May, Bellingham penned a multi-year deal to partner with the British sports drink company. Part of his role as brand ambassador is to front Lucozade’s ‘Bring the Energy’ commercial campaign.

England reached the final of the Euros thanks in no small part to Bellingham – who scored two goals during the tournament, including a spectacular 94th-minute equaliser against Slovakia in the round of 16.

Bellingham made his first club appearance of the 2024-25 season on Wednesday when he helped Madrid beat Atalanta in the UEFA Super Cup final. Madrid won that game 2-0, with Bellingham assisting Kylian Mbappe for the second goal of the night.