Forgotten fortress of football: United’s eerie return to abandoned HQ “The Cliff” for kit launch

Manchester United has unveiled its new third kit in a promotional video featuring Hollywood star Barry Keoghan, a lifelong fan of the club. The video showcases Keoghan walking towards the club’s iconic former training ground, The Cliff, where he meets several Red Devils legends, including Jaap Stam, Frank Stapleton, and Bryan Robson.

Accompanying Keoghan are first-team players such as Rasmus Hojlund, Alejandro Garnacho, and Kobbie Mainoo. The clip highlights the club’s new emblem, featuring its traditional badge alongside Adidas’ classic trefoil logo, as part of the brand’s 75th anniversary.

Barry Keoghan, a lifelong Manchester United fan, featured in the Red Devils' video promoting their new third kit

Barry Keoghan, a lifelong Manchester United fan, featured in the Red Devils’ video promoting their new third kit

He was accompanied by first-team players such as Rasmus Hojlund, Alejandro Garnacho and Kobbie Mainoo

He was accompanied by first-team players such as Rasmus Hojlund, Alejandro Garnacho and Kobbie Mainoo

The trio recreated their iconic celebration from last campaign's game against West Ham

The trio recreated their iconic celebration from last campaign’s game against West Ham

The video takes place inside The Cliff, Manchester United’s historic training ground, where Sir Matt Busby and Sir Alex Ferguson plotted many trophy campaigns. The Red Devils’ youngster Amad Diallo can also be seen in the video, shaking his head after one of the players receives a yellow card for taking his shirt off, showcasing the club’s new third kit.

Alejandro Garnacho, Rasmus Hojlund, and Kobbie Mainoo are captured recreating their iconic celebration from last season’s game against West Ham. Left back Luke Shaw is seen with two cups of coffee, followed by United Women’s Gabby George, both of whom had experienced an injury-hit previous season.

Kobbie Mainoo then returned to watch the game alongside the legendary Bryan Robson, the longest-serving captain in the Red Devils’ history. United supporters were then able to see their club icon Jaap Stam, who stepped in to replace the linesman that left the pitch with an injury.

The Irish actor narrates the clip, concluding the brand campaign with the phrase: ‘You can’t beat an original.’

Barry Keoghan, who is reportedly a major football fan, had considered a career in football before transitioning to acting. The clip aimed to recreate the atmosphere of The Cliff, Manchester United’s iconic training ground, which has reportedly faced some tough times.

United’s former nerve centre has suffered from under-investment, while the kids from the team’s younger age nervously joke about bits of it falling off. Fans were shocked to see a notice from March 2014 warning visitors not to enter one of the buildings, many of which look abandoned or surrounded by scaffolding.

Kobbie Mainoo was later captured at The Cliff with former captain and legend Bryan Robson

Kobbie Mainoo was later captured at The Cliff with former captain and legend Bryan Robson

One of The Cliff's building is fully covered in scaffolding amid the base's poor condition

One of The Cliff’s building is fully covered in scaffolding amid the base’s poor condition

A notice dating back to March 2014 warning visitors not to enter one of the buildings

A notice dating back to March 2014 warning visitors not to enter one of the buildings

The Cliff's main entrance has a window with a large crack, while United representatives state their indoor centre received investment

The Cliff’s main entrance has a window with a large crack, while United representatives state their indoor centre received investment

The buildings’ exterior and interior are in poor condition and would require significant rebuilding. When contacted over the centre’s condition, United said the pitch and the indoor centre have received investment and are maintained to a decent standard.

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