Man United’s New Shirt Sponsors Snapdragon Eye Naming Rights to Old Trafford

Manchester United’s new shirt sponsors, Snapdragon, have expressed interest in buying the naming rights to Old Trafford if the club decides to build a new stadium. United are currently exploring financing options for a £2 billion “Wembley of the North” project, which could be completed by 2030.

Snapdragon, a San Diego-based company, has just begun a £175 million three-year shirt sponsorship deal with United. The company’s chief marketing officer, Don McGuire, stated that they would be interested in bidding for the naming rights if the opportunity arises. However, McGuire emphasized that Old Trafford should always retain its name.

United have been working closely with Snapdragon to improve the fan experience at Old Trafford, incorporating cutting-edge technology and innovation. McGuire believes that their partnership could lead to even bigger opportunities, including a naming rights deal.

The club has played at the Snapdragon Stadium in San Diego for the past two years, and it’s likely that they will return to California for their 2025 tour. However, McGuire thinks that touring China or India would be more beneficial for both the club and Snapdragon.

Co-owner Sir Jim Ratcliffe is keen to secure financing for the new stadium project, which could see Old Trafford demolished and replaced with a state-of-the-art facility.

Snapdragon’s lucrative sponsorship deal with United is already paying off, with McGuire revealing that the partnership has generated over a billion impressions in just three weeks.

The company is eager to take the partnership to the next level, with McGuire stating that attaching themselves to Manchester United’s global reach and scale makes sense for their business.

With Snapdragon’s commitment to innovation and technology, it’s clear that their partnership with United is just the beginning of an exciting new chapter for the club.

Manchester United’s shirt sponsors Snapdragon are keen on the naming rights to Old Trafford

The company have just begun a £175million three-year shirt sponsorship with the Red Devils

Co-owner Sir Jim Ratcliffe is keen to secure financing for a £2billion ‘Wembley of the North’

Old Trafford could be demolished to make way for a state-of-the-art new stadium

Snapdragon’s lucrative sponsorship deal with United is already paying off handsomely

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