The ‘Hawk Tuah’ Phenomenon: Merchandising Empire Takes Flight
From BBQ Sauce to Sports Betting, Haliey Welch’s Catchphrase Conquers New Frontiers
Haliey Welch, the internet sensation behind the viral “Hawk Tuah” phrase, is taking her entrepreneurial spirit to new heights. The budding mogul is expanding her merchandising empire, attaching her iconic catchphrase to a wide range of products and services.
According to recent trademark filings, Haliey’s company is eyeing a sports betting service, dubbed “Bet on That Thang,” which will also encompass entertainment services and casino gaming. Although Haliey hasn’t showcased her gambling skills on social media, venturing into the gaming and wagering industry could prove to be a shrewd business move.
In addition to sports betting, Haliey is dipping her toes into the culinary world with “Hawk Sauce” and “Hawk Tuah Sauce,” a line of barbecue sauce, hot sauce, and other cooking sauces. Who wouldn’t want a taste of the “Hawk Tuah” flavor?
Haliey has also filed for trademarks related to products involving spitting – think “Hawk Tuah” mouthwash, sunflower seeds, or bubble gum. It’s a clever move, considering her viral fame originated from a spitting incident.
As previously reported, Haliey filed for a trademark on “Hawk Tuah” to capitalize on merchandise and entertainment services, including comedy podcasts and live comedy shows. Her business acumen is undeniable, having landed a merch deal with Fathead Threads shortly after her video went viral.
