**Bella Hadid Seeks Legal Action Against Adidas Over Controversial Campaign**
Supermodel Bella Hadid, 27, has reportedly hired a legal team to take on Adidas following the brand’s decision to pull her recent campaign for the SL72 sneaker.
Last week, Adidas dropped Hadid from the ad campaign after it sparked outrage among fans, who claimed that the campaign referenced the 1972 Munich Olympics massacre.
Now, Hadid is taking action against the brand, citing their lack of accountability for the backlash. A source close to the situation has revealed that Hadid is troubled by Adidas’ decision to release a campaign that would connect someone to a tragedy like the Munich Massacre.
The campaign, which featured Hadid wearing the retro Adidas footwear, was met with widespread criticism, with many accusing the brand of insensitivity and disrespect towards the victims of the tragedy.
Adidas has since apologized for the controversy, stating that they never intended to reference the tragedy and announcing plans to revise the advertisement. However, Hadid remains unhappy with the brand’s handling of the situation.
Hadid, who is of Palestinian descent, has long been vocal about her support for Palestinian rights. Her involvement in the campaign was seen as a positive step towards promoting diversity and equality in the fashion industry.
However, the backlash against the campaign has left Hadid’s team seeking legal action against Adidas. The model’s lawyers are reportedly exploring options for damages, citing the negative impact on her reputation and career.
The controversy has sparked a wider conversation about the importance of cultural sensitivity and accountability in advertising. As the fashion industry continues to grapple with issues of diversity and representation, the fallout from this campaign serves as a timely reminder of the need for brands to be mindful of their impact.
Hadid’s decision to take legal action against Adidas is a bold move, but one that may ultimately lead to positive change in the industry.
What do you think about the controversy surrounding Bella Hadid’s Adidas campaign? Share your thoughts in the comments below!
Bella Hadid, 27, has hired a legal team in the wake of her retracted Adidas SL72 sneaker campaign, which sparked fury from fans; the model pictured in May in France
Bella announced the campaign with a social media post
Last week the German sportswear brand removed its ad, which starred 27-year-old Bella and referenced the 1972 Munich Olympics, after fans took to social media to voice their anger in reference to the murders of 11 Israeli athletes
On Sunday morning the Adidas Originals Instagram account posted a statement in reference to the uproar via the app’s Stories feature