The beloved Australian YouTuber, Pretty Pastel Please, has sadly passed away at the young age of 30, leaving behind a legacy of vibrant content and a devoted fan base.
“It is with profound sadness that we share the news of Alex’s passing, known to her community as Pretty Pastel Please,” her family shared in a statement on her Instagram account, alongside a photo of Alex beaming with joy while holding her cherished pet bird, Archie.
The statement continued, “Her sudden and unexpected passing has left us all in a state of shock, and her family and friends kindly request privacy during this difficult time as they grieve. While they appreciate the outpouring of support, they ask for time to heal in private.”
While the exact details of her passing were not disclosed, the statement noted that she was born in September 1993 and passed away in June, leaving a lasting impact on those who knew and followed her.
Alex, whose full name was Alexandra, was known for her lively and engaging online presence across various platforms, including YouTube, Instagram, and Twitch. Her YouTube channel, launched in December 2017, amassed over 691,000 subscribers, with content ranging from fashion hauls and product reviews to thrift shopping adventures and travel vlogs, always infused with her unique sense of style and personality.
Her last YouTube upload, posted on May 21, showcased her quirky side as she reviewed unusual items from the shopping website Temu, including a hamburger pillow and a phone case shaped like a cleaver knife. Just two days later, Alex excitedly announced on Instagram her return to a regular streaming schedule on Twitch, where her last livestream took place on June 25.
Beyond her online presence, Alex’s impact extended to her fans, who were quick to express their condolences and share how her vibrant personality and content had touched their lives. “This is not the news I wanted to wake up to. Rest in peace, Alex. Your videos brought so much joy and will continue to do so,” one fan wrote, while another shared, “I can’t believe she’s gone. Her energy was so bright and uplifting. Even though we never met, she made a profound impact on my life. I’ll continue to watch her videos and cherish her memory.”