NFL star Jason Kelce has revealed the secret ingredient behind the success of his hit podcast, New Heights, which he co-hosts with his brother Travis.

The podcast has witnessed a massive surge in popularity, leading to a reported $100 million deal with Amazon-owned Wondery. Jason attributes the show’s success to the authentic and loving relationship between the two brothers, which resonates with listeners.

Jason Kelce has revealed the secret to the success of New Heights podcast with brother Travis

Jason believes that their genuine and honest interactions, as well as their exciting lives, contribute to the podcast’s appeal. He also credits the show’s ability to attract advertisers, which has led to its massive success.

The podcast has played a significant role in Travis’s personal life, including sparking his romance with Taylor Swift. Jason, on the other hand, is preparing to make his broadcasting debut on ESPN’s ‘Monday Night Countdown’ on September 9, after retiring from the NFL in March.

Jason has signed a multi-year contract with ESPN, which will see him appear pre-game and at halftime, as well as part of ESPN and ABC’s coverage of the Super Bowl XI in 2027. He plans to bring his authentic and honest approach to broadcasting, just like he does on the podcast.

The two brothers have seen the popularity of their show surge over the past year

Travis and Taylor Swift’s relationship has been a key factor in the growth of the podcast

Jason credits his new colleagues at ESPN for their support and advice ahead of his new chapter in broadcasting. He also joked about not wanting to end up like Pat McAfee, another ESPN host, during a tailgate in Philadelphia.

Despite the joke, Jason had nothing but praise for McAfee, who is approaching the one-year anniversary of his Pat McAfee Show joining ESPN. He described McAfee as “truly special” and a talented guy in the industry.