A disturbing incident unfolded at the Denver Broncos’ preseason game on Sunday, as a fan was brutally knocked down in a violent altercation that has since gone viral on social media.

The altercation began when a man holding a Coors Light tall boy got into a heated exchange with another supporter. The situation escalated quickly, with the beer-wielding fan attempting to intimidate his opponent with a fake move, only to be met with a vicious punch to the face.

The fan was left reeling from the hit, but the fight didn’t end there. Another individual, seemingly out of nowhere, jumped into the fray to help his friend, and together they pummeled the beer-holding fan to the ground.

Despite being knocked to the ground, the fan still managed to hold onto his beer, a testament to his dedication to his beverage of choice.

A Broncos fan got floored by two matching individuals in Denver’s 38-12 win over Arizona

The incident has sparked widespread reaction on social media, with many users expressing confusion over the actions of the two men who teamed up against the beer-holding fan.

“What’s up with those two in their matching outfits? How cute,” one user commented.

“Easy to win street fights when you can have a tag team partner just come in and blind side the other guy,” another person noted.

“He stepped like he wanted that smoke, then got droppppped,” a different individual said about the beer guy.

“Didn’t drop the beer,” a user doubled-down.

“Now that is a skilled beer drinker! Waste not want not,” a person shared.

No official statement has been released regarding the incident, and stadium security eventually stepped in to restore order.

The Broncos went on to win the game 38-12 against the Arizona Cardinals.