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Travis and Jason Kelce, the NFL star brothers, have signed a massive $100 million deal with Amazon to produce their highly successful podcast, New Heights.
Wondery, an Amazon-owned company, has secured exclusive ad-sale and distribution rights to the podcast, which has seen a significant surge in popularity since Travis started dating pop sensation Taylor Swift.
In a statement, the brothers expressed their excitement to partner with Wondery, saying, “We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to new heights.”
Travis and Jason Kelce have signed a reported $100million deal with Amazon
New Heights will continue to be widely available on all podcast streaming services, including Wondery’s platforms and YouTube, with Wondery+ subscribers having access to exclusive ad-free listening.
The deal also includes livestreams and the rights to develop, manufacture, license, and distribute all merchandise based on New Heights.
Wondery CEO Jen Sargent praised the podcast, saying, “New Heights on the surface is a sports podcast, but it’s become a cultural phenomenon. They’re in that cultural zeitgeist.”
The podcast has been a hit since its launch in 2022, with the brothers discussing their personal lives, including Travis’s relationship with Swift, and their upbringing in Cleveland.
The two brothers have seen the popularity of their show surge over the past year
The podcast has taken many forms, including conference-style formats, face-to-face episodes, and a live show at the University of Cincinnati. It has won several awards, including iHeartRadio Podcast of the Year and Sports Illustrated Sports Podcast of the Year.
Meanwhile, both brothers have found success elsewhere, with Travis set to host a television show, Are You Smarter Than a Celebrity?, and Jason making his broadcasting debut as a commentator for ESPN’s Monday Night Countdown.
The brothers have a history of partnerships with Amazon, with Jason previously appearing as an analyst on Amazon Prime’s Thursday night broadcast, and Travis set to star in a documentary series, Kelce, on the streaming service.
Travis and Taylor Swift’s relationship has been a key factor in the growth of the podcast
The brothers’ podcast has helped them maintain their bond, with Jason saying, “I haven’t been this connected with Travis, over the last two years, since college. It forces us to sit down and talk, and we have a lot of fun doing it.”