Tennessee Titans quarterback Will Levis has raised eyebrows with the launch of his unusual Mayonnaise-scented cologne, leaving NFL fans divided.

Levis, who is entering his second year in the league, previously made headlines when he shared a video of himself adding Mayo to his coffee. Now, he has partnered with Hellman’s to release “Will Levis No. 8, Parfum de Mayonnaise,” a fragrance that has already sold out online.

In a promotional video, Levis is seen shirtless, eating toast with mayo and then dipping his finger into a jar of Hellman’s. The fragrance is described as having a “bright burst of tart lemon that provides a refreshing and clean introduction.”

While some fans have expressed their excitement about the product, others have been left baffled. “Some things, don’t NEED to be done,” one fan wrote in response to Hellman’s post. Another joked that the Titans would go 0-17 this season due to the launch.

However, others have defended Levis, with one fan saying, “Can’t wait to smell just like my QB!” Another called the ad “the greatest ever.”

Levis has previously drawn attention for his unusual culinary habits, including sharing a clip of himself eating an unpeeled banana. Despite this, there are high hopes for him this season as he enters the year as the Titans’ starter.

After making his debut in Week 7 last year, Levis appeared in nine games and passed for 1,808 yards, eight touchdowns, and four interceptions. He briefly appeared in Tennessee’s preseason matchup against the 49ers on Saturday, completing 4-of-5 passes for 35 yards.

The Titans’ regular season begins on September 8 against the Bears.

Will Levis has left some fans befuddled with the launch of his new Mayo-scented cologne

The scent is called ‘Will Levis No. 8 (after his jersey number) and has already sold out online

Levis has previously shared footage to his TikTok of him putting mayonnaise into his coffee

Levis enters this season as the Titans’ starter and the franchise has big hopes for him