Recent pictures of Chelsea’s Nicolas Jackson, Malo Gusto, Noni Madueke, Tosin Adarabioyo and Mykhailo Mudryk sporting their new away kit indicate they still have no shirt sponsor

Last season, the club agreed to a short-term deal with US tech firm Infinite Athlete, but it’s unclear if the partnership will continue for the upcoming season. The club has launched its new home shirt without a sponsor, sparking debate among fans about the club’s commercial strategy.

According to Premier League regulations, clubs are allowed to have only one shirt sponsor per season, with exceptions made for charity partners or in cases of exceptional circumstances.

Fans have taken to social media to express their concerns about the lack of a sponsor, with some criticizing the club’s commercial wing for failing to secure a lucrative deal. Others, however, have praised the simplicity of the sponsor-less kit, saying it reminds them of a simpler era of football.

Club owner Todd Boehly has come under fire from fans for the lack of progress on securing a sponsor, with some calling for more transparency about the club’s commercial dealings.

Club owner Todd Boehly has come under fire from fans for the lack of movement on a sponsor

The situation has sparked a lively debate among fans about the importance of commercial partnerships in modern football, with some arguing that the lack of a sponsor is a minor issue compared to the team’s on-field performance.

Regardless of the outcome, one thing is certain – the start of the 2024-25 season will be filled with excitement and uncertainty for Chelsea fans.